CGT Staff

Author Profile

Consumer Goods Technology (CGT) is the leading resource for consumer goods executives looking to empower business growth through the use of technology. CGT delivers digital content on its consumergoods.com website and face-to-face at its live industry events, reaching an audience of consumer goods executives ranging from managers and directors to VPs and CIOs. CGT also covers all major segments of the consumer goods sector, including Food, Beverage, Packaged Goods, Consumer Electronics and Apparel. For more information, visit www.consumergoods.com. CGT is part of the EnsembleIQ portfolio of brands, a premier business intelligence resource that believes in Solving Big Problems and Inspiring Bold Ideas. For more information, visit www.ensembleiq.com.

ARTICLES BY THIS AUTHOR

11/10/2021
Diageo Readies Digital Twin Trials for Lighter Johnnie Walker Bottles
Diageo will begin virtual twin trials for its Johnnie Walker bottle with the hopes of developing a coating that makes the bottle more lightweight without altering its shape or strength.

CGT Staff
11/9/2021
Under Armour’s Next Growth Stage Includes Deeper Analytic Investments
Under Armour’s recent tech investments include tapping into new analytic and machine learning capabilities.

CGT Staff
11/8/2021
Kraft Heinz Overhauling Security Measures
Kraft Heinz Company is investing in its capabilities to cut the security risks presented by hybrid applications.

CGT Staff
11/7/2021
Cuisinart, Avocados From Mexico, Native Marketing All-Stars Talk Today's Tech Priorities
From the convergence of technology, infinite data sources and new channels, the future of marketing in CG is more complicated than ever – here are some innovative ways to break through the noise.

CGT Staff
10/28/2021
Future-Proofing ERP Investments to Meet Today's Consumer Demand Rollercoaster
Learn everything you didn’t know about the detriment legacy ERP systems can have on retail and consumer goods operations, and find out about the companies that are really getting up to speed.

CGT Staff
10/20/2021
Cuisinart Replatforms To Meet Growing DTC Needs
Cuisinart took the next step in its digital transformation with a new e-commerce platform designed to deliver upon the rapidly shifting needs of today’s consumers.

CGT Staff
10/19/2021
Global IT Spending To Slow in 2022
Enterprises will increasingly build new technologies and software instead of buying and implementing them, according to the research firm's latest forecast.

CGT Staff
10/17/2021
Campbell’s Teams With Universal Music Group for QR Code Experiences
The use of QR codes are getting a closer look thanks to growing desire for contactless experiences, and Campbell's is leveraging them as part of a new consumer engagement tactic to modernize its brand.

CGT Staff
10/4/2021
Icelandic Glacial’s Reza Mirza & Grupo Bimbo’s Antonio Parra Join CGSM 2021
As part of the lineup of trailblazing executives sharing their keys to sales and marketing success, Reza Mirza, Icelandic Glacial CEO, and Antonio Parra, Grupo Bimbo VP global information and digital transformation, will share insight and key takeaways CG execs can use to transform their strategies and operations.

CGT Staff
10/4/2021
You Have the Data ... Why is No One Using It?!
Learn how and why brands are investing in AI and big data to enable insight-driven decision making at scale.

CGT Staff