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10/21/2021

Cuisinart Replatforms To Meet Growing DTC Needs

The project was completed in just six months. Editorial credit: Carlos Yudica / Shutterstock.com
The project was completed in just six months. Editorial credit: Carlos Yudica / Shutterstock.com

Cuisinart took the next step in its digital transformation with a new e-commerce platform designed to deliver upon the rapidly shifting needs of today’s consumers.  

The Conair-owned brand teamed with Optimizely to leverage the solution provider’s Digital Experience Platform (DXP) and enhance its personalization capabilities. In deploying the technology, the company sought to deploy a direct-to-consumer e-commerce channel that meets the expectations of both its consumers and retail partners.  

Cuisinart digital agency partner Whereoware built the new website, prioritizing such things as seamless user experience across all devices, full control over product data, and SEO accessibly.

[See also: Cuisinart Leans Into Retail-Specific Digital Catalogs]

“It’s heavily data-driven, with over a dozen complex integrations,” Mary Rodgers, Cuisinart director of marketing communications, said in a statement of the new site. “And Whereoware successfully completed the project in just six months.”

In looking at expected sales and marketing investment plans, 31% of respondents in CGT’s Snapshot Survey in its annual Sales & Marketing Report cited direct-to-consumer as an area where they’ve started or planning to start a major upgrade within the next 12 months. An additional 11% said they planned to start a major upgrade within the next two years.

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