The Conair-owned brand teamed with Optimizely to leverage the solution provider’s Digital Experience Platform (DXP) and enhance its personalization capabilities. In deploying the technology, the company sought to deploy a direct-to-consumer e-commerce channel that meets the expectations of both its consumers and retail partners.
Cuisinart digital agency partner Whereoware built the new website, prioritizing such things as seamless user experience across all devices, full control over product data, and SEO accessibly.
“It’s heavily data-driven, with over a dozen complex integrations,” Mary Rodgers, Cuisinart director of marketing communications, said in a statement of the new site. “And Whereoware successfully completed the project in just six months.”
In looking at expected sales and marketing investment plans, 31% of respondents in CGT’s Snapshot Survey in its annual Sales & Marketing Report cited direct-to-consumer as an area where they’ve started or planning to start a major upgrade within the next 12 months. An additional 11% said they planned to start a major upgrade within the next two years.
Nestle unpacked its digital transformation strategy at an investors conference this week, identifying three priorities to increase e-commerce to a quarter of its total sales and doubling its consumer data records.
CGT and Sigmoid recently conducted a webinar to dive into exciting insights such as the trends that are shape-shifting consumers who demand agility, digital transformation, and use of AI and ML in sales and marketing that define the consumer goods companies in the post-pandemic world.