Richemont Migrating IT Infrastructure To Unlock CX Capabilities

Swiss luxury goods company Compagnie Financière Richemont is taking the next step in its global digital transformation journey.

Richemont, which includes such brands and retailers as Cartier, Montblanc, IWC Schaffhausen, and Van Cleef & Arpels in its portfolio, is moving its entire enterprise IT infrastructure to AWS. It will close its European data centers and migrate additional data centers in Hong Kong and the U.S. to AWS by the end of 2022.

The company will move more than 5,000 virtual machines and 120 SAP instances to AWS, intended to modernize its infrastructure, raise its security posture, and drive automation across worldwide operations. This includes migrating enterprise IT applications and ERP, accounting, supply chain management, manufacturing, PLM and e-commerce systems to AWS.

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The partnership is expected to unlock advanced cloud capabilities, including machine learning, analytics, security and database, to foster product innovation across its retail and e-commerce operations.

As part of its five-year roadmap, Richemont will develop cloud-based systems that seek to provide engaging customer experiences via digitally optimized channels using machine learning. This includes developing personalized storefronts and styling services, video chat consultations with fashion shows customized to consumer tastes, and tailored offers for early access to new items.

In addition to increasing its use of the AWS Marketplace digital catalog to scale, curate, and further personalize shopping experiences on its mobile and online channels, Richemont will use the AWS Skills Guild to provide training and certification for its IT employees.

“AWS is integral to our enterprise IT transformation as we look for better ways to serve our customers, streamline the way we work, and compete globally,” said Kim Hartlev, Richemont group chief information officer, in a statement. “AWS, with its proven experience and highly performant global infrastructure, will deliver the agility, security, and scalability that we need to launch new business processes and new service models. AWS’s unparalleled pace of innovation and broad portfolio of services, including analytics and machine learning, will help us gain greater insights and become an even more agile company in the cloud.”