ARTICLES BY THIS AUTHOR
- 1/9/2017
Accenture Boosts IoT Chops with Design Shop Buy
Accenture announced the acquisition of Altitude, a product design and innovation firm based in Boston. - 1/10/2017
Harmonizing Your Data for Analytics Readiness
Consumer goods companies are spending millions of dollars to access data from multiple sources. But unless these data sets are harmonized, their true power can’t be realized. - 1/6/2017
ShopRite CIO Named to Shopper Marketing Hall of Fame
Cheryl Williams, chief information officer at Wakefern Food Corp., has been named to Shopper Marketing and the Path to Purchase Institute's Hall of Fame. - 1/4/2017
IDC: Consumers Are Shifting Their Digital Spend
Consumer spending on digital devices, services, and content will increase $3.4 trillion worldwide by 2020, according to International Data Corp. But while overall digital spending is going up, exactly what consumers spend their money on is evolving as the market matures. - 1/3/2017
Alexa, What's My Marketing Strategy?
Famed American philosopher Homer Simpson once called alcohol “the cause of, and solution to, all of life’s problems.” I sometimes feel the same way about marketing technology. - 1/3/2017
ThreeSixty Buys Sharper Image Brand
ThreeSixty Group closed out 2016 by announcing its acquisition of The Sharper Image brand and its intellectual property assets from Iconix Brand Group for $100 million in cash. - 1/2/2017
Study: DTC Still Not an Option for Many CGs
Although the need for a direct-to-consumer sales strategy would seem to be a foregone conclusion for the consumer goods industry, many individual companies are apparently still on the fence. - 12/29/2016
Genesco Boosts Inventory Management
- 12/23/2016
Rockstar 'Gears' Up at Walmart
Rockstar earned upfront merchandising at Walmart by giving the mass merchant an exclusive overlay to a national promotion tying in to Microsoft Studios' Oct. 11 release of Gears of War 4.