Peter Breen

Editor-in-Chief

Author Profile

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.

ARTICLES BY THIS AUTHOR

1/24/2017
Open Call for CGSM Speaker Proposals
CGT is accepting speaking proposals from dynamic consumer goods sales and marketing executives for the 2017 Consumer Goods Sales & Marketing Summit taking place June 5-7 in New York City.

Peter Breen
1/23/2017
Wanted: Award-Worthy SMBs
In April, CGT will profile 10 small to mid-sized consumer goods companies (revenue less than $1 billion) that are making a big impact on consumers — and the competition — in today’s challenging marketplace.

Peter Breen
1/23/2017
Gartner Updates MDM Magic Quadrant
Gartner this week updated its "Magic Quadrant for Master Data Management Solutions."

Peter Breen
1/12/2017
Gartner: IT Spending to Grow 2.7% in 2017
Worldwide IT spending will grow 2.7% to $3.5 trillion in 2017, according to projections from Gartner, Inc. The latest forecast downgrades earlier projections of 3% growth for the year.

Peter Breen
1/10/2017
General Mills Snacks on Trends
General Mills has tailored its 2017 new-product lineup to capitalize on what the consumer packaged goods company see as "a dramatic rise in snacking around the globe as consumers adapt their eating habits to increasingly busy lifestyles."

Peter Breen
1/9/2017
McCormick, Shazam Recognize 'Pure Genius'
Scanning logos on packets, POS and TV spots provides recipe hacks with content, coupons

Peter Breen
1/9/2017
Harmonizing Your Data for Analytics Readiness
Consumer goods companies are spending millions of dollars to access data from multiple sources. But unless these data sets are harmonized, their true power can’t be realized.

Peter Breen
1/8/2017
Accenture Boosts IoT Chops with Design Shop Buy
Accenture announced the acquisition of Altitude, a product design and innovation firm based in Boston.

Peter Breen
1/5/2017
ShopRite CIO Named to Shopper Marketing Hall of Fame
Cheryl Williams, chief information officer at Wakefern Food Corp., has been named to Shopper Marketing and the Path to Purchase Institute's Hall of Fame.

Peter Breen
1/5/2017
Why Digital Must Be Your Top Resolution

Peter Breen