Lisa Johnston

Editorial Director

Author Profile

Lisa Johnston is the Editorial Director of CGT. She joined the brand in 2020. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to speaking at a range of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards.

Text her your industry questions or ideas for coverage.
Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

2/13/2020
FieldAssist’s 1st App Unlocks On-the-Go Decision Making
SaaS-based sales automation platform FieldAssist’s new mobile app targets business leaders to shape the CPG industry.

Lisa Johnston
2/12/2020
Under Armour Hoping its New E-Commerce Platform Will Accelerate its Turnaround
The apparel and footwear company will launch a new e-commerce site and platform in North America this summer as part of its transformation efforts.

Lisa Johnston
2/12/2020
Clarkston Consumer Products Accelerator Unlocks SAP S/4HANA Rapid Deployment
As consumer goods companies clamor for more low-risk, high-value options for tech solution deployment, the new model serves this need by rapidly enabling the features of SAP S/4HANA.

Lisa Johnston
2/12/2020
PDC Beauty & Wellness Co. Names New CEO
After 15 years, James V. Stammer is stepping down to pursue other interests.

Lisa Johnston
2/9/2020
What’s in a Name? For Voice Shopping, Still Quite a Bit
The market is still figuring out what constitutes an apples-to-apples comparison in smart speakers and voice commerce.

Lisa Johnston
2/6/2020
Shinola Engages New Consumers with Old-School Tech

Lisa Johnston
2/5/2020
Coach Taps JLo & Michael B. Jordan for CitySole Collection
Coach’s newest footwear collection brings in the celebrity New Yorkers to appeal to streetwear consumers.

Lisa Johnston
2/5/2020
GSK Separating into 2 Companies
Global pharmaceutical and healthcare company GSK is undertaking a two-year plan to split itself in two.

Lisa Johnston
2/4/2020
Ralph Lauren Went In Hard on Social this Holiday — and it Paid Off
Updated technology and marketing strategies led Ralph Lauren down a jolly path this holiday season.

Lisa Johnston
2/2/2020
McCormick Website Crashes from Fiery Demand
The company received an unexpected surprise when the consumer reaction to its limited-edition Old Bay hot sauce was so strong that its website crashed.

Lisa Johnston