ARTICLES BY THIS AUTHOR
- 4/30/2024
Petmate Hires Paul Tonnesen as CEO
Paul Tonnesen will lead the company while current CEO Alice Tillet transitions to a consulting role. - 4/30/2024
How Breville Looks to Drive Online Engagement With AI Search
Kitchen appliance manufacturer Breville has looked to artificial intelligence to bolster its e-commerce search engine, bringing an elevated experience to its 15 million global visitors. - 5/2/2024
How Jar Joy Went Viral With Consumer Insights-Driven Rebrand
Shaun Hunte, who founded Jar Joy with his wife Sarah in Palm Beach, saw a disconnect with the company’s packaging — it wasn’t accurately reflecting the quality of the product and ultimately having a negative impact on buyers. That's when he knew he had to pivot. - 4/29/2024
Vera Bradley Taps Collaborative Tech to Expedite Merchandising Decision-Making
Vera Bradley associates will be able to reduce time to market by speeding up the time it takes to review design concepts and synchronizing merchandising and design efforts through a streamlined platform. - 5/3/2024
Registration Open! 2024 Consumer Goods Sales & Marketing Summit
Join us September 23-25 in Princeton, New Jersey, for a unique experience where consumer goods manufacturers can engage with interactive and provocative content. - 4/29/2024
From Data to Decision: The New Era of Analytics for Suppliers
The central issue lies in the dispersed, disjointed nature of data, often locked away in archaic systems or isolated within departmental silos. - 4/26/2024
Mattel Expands Into New Digital Format With Popular Brands
The company has now entered into a new digital format via exclusive ad-supported streaming channels. Learn more. - 4/26/2024
Estée Lauder Opens AI Innovation Lab to Expedite R&D and Social Listening
The Estée Lauder Companies is bolstering its R&D strategy and social and consumer listening through tech-powered efforts in a new AI Innovation Lab. - 4/24/2024
Invafresh Names Andrew Cron Chief Data Officer
Grocery tech platform Invafresh has named Andrew Cron its chief data officer. Learn about the role. - 4/24/2024
Ramy Brook Sharp Taps Into First-Party Data With New Luxury Fashion Advertising Strategy
Ramy Brook Sharp, a fashion brand that caters to women’s apparel and jewelry, is tapping digital advertising that will allow the company to obtain the first-party consumer data and shopping traffic of luxury customers.