ARTICLES BY THIS AUTHOR
- 8/24/2009
P&G Sheds Global Pharmaceuticals Business
The sale will enable P&G to focus singularly on winning in consumer health care. - 8/23/2009
PepsiAmericas Greens Payment Process
PepsiAmericas customers can now access and pay their invoices digitally. - 8/23/2009
Dreyer's Better Understands Consumer Demand
The new solution will be used to analyze and plan for how weather influences consumer demand for its products. - 8/20/2009
CPG Brand Sales Jump 9 Percent with Online Ads
A new study offers encouraging results for those CPG companies, like Del Monte Foods, that are investing in digital marketing strategies. - 8/20/2009
New Belgium Adds Solar Power to Sustainability Efforts
A 200 kilowatt system will produce 16 percent of New Belgium's peak electrical load and 3 percent of its total electrical energy use. - 8/19/2009
New Duracell Initiative Takes the Brand Beyond the Battery
The initiative is expected to brings innovative, new products to market, designed to meet the consumer's changing needs. - 8/18/2009
Ocean Spray Optimizes Trade Investments
Ocean Spray signs a multi-year agreement for the M-Factor Software-as-a-Service platform. - 8/18/2009
Money Matters: 4 CPG Giants Make Sales Gains
While the majority of sales in the consumer packaged goods market continue to be negatively impacted by the economy, Unilever, Reckitt Benckiser, Church & Dwight and Clorox reported rare gains in the second quarter of 2009. Find out what they did differently. - 8/18/2009
Foster's Selects Strategic Talent Partner
Foster's new recruitment model will build on the current success of Foster's Careers and deliver a consistent global approach to help build a high performance culture. - 8/18/2009
Roots Develops New Cross Channel Capabilities
The Canadian lifestyle brand chooses a solution for multi-channel commerce and back office integration functionalities.