ARTICLES BY THIS AUTHOR
- 8/24/2009
P&G Sheds Global Pharmaceuticals Business
The sale will enable P&G to focus singularly on winning in consumer health care. - 8/23/2009
PepsiAmericas Greens Payment Process
PepsiAmericas customers can now access and pay their invoices digitally. - 8/23/2009
Dreyer's Better Understands Consumer Demand
The new solution will be used to analyze and plan for how weather influences consumer demand for its products. - 8/20/2009
CPG Brand Sales Jump 9 Percent with Online Ads
A new study offers encouraging results for those CPG companies, like Del Monte Foods, that are investing in digital marketing strategies. - 8/20/2009
New Belgium Adds Solar Power to Sustainability Efforts
A 200 kilowatt system will produce 16 percent of New Belgium's peak electrical load and 3 percent of its total electrical energy use. - 8/19/2009
New Duracell Initiative Takes the Brand Beyond the Battery
The initiative is expected to brings innovative, new products to market, designed to meet the consumer's changing needs. - 8/18/2009
Coke Adopts Global SFA Platform
Targeting local bottler work forces around the world, the CAS mobility solution will be used for planning, sales and distribution tracking, surveys and business intelligence. - 8/18/2009
Ocean Spray Optimizes Trade Investments
Ocean Spray signs a multi-year agreement for the M-Factor Software-as-a-Service platform. - 8/18/2009
Money Matters: 4 CPG Giants Make Sales Gains
While the majority of sales in the consumer packaged goods market continue to be negatively impacted by the economy, Unilever, Reckitt Benckiser, Church & Dwight and Clorox reported rare gains in the second quarter of 2009. Find out what they did differently. - 8/18/2009
Foster's Selects Strategic Talent Partner
Foster's new recruitment model will build on the current success of Foster's Careers and deliver a consistent global approach to help build a high performance culture.