Ocean Spray Optimizes Trade Investments

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Ocean Spray Optimizes Trade Investments

08/19/2009
Ocean Spray signs a multi-year agreement for the M-Factor Software-as-a-Service platform from M-Factor Inc, a provider of predictive analytics software for marketing and trade investment management.

"M-Factor has helped us to better understand what we're doing right and how we can further optimize our marketing and trade investments to drive even more incremental profit and volume in the future," says Larry Martin, VP Marketing at Ocean Spray.