ARTICLES BY THIS AUTHOR
- 8/16/2009
Naked's New Bottle
The initiative is expected to reduce virgin plastic consumption by 8.1 million pounds per year. - 8/16/2009
Kimberly-Clark Supply Chain Goes Green and Lean
Kimberly-Clark has implemented i2 Transportation Management solutions in its European and North American operations, to reduce its carbon dioxide output as well as costs. - 8/16/2009
2009 Sales & Marketing Summit Recap
Get a behind the scenes look into the insights revealed at this year's event. Key speakers reveal major themes in exclusive video interviews. - 8/16/2009
Dannon Launches Loyalty Rewards Program
To celebrate 90 years of innovation in fresh dairy, consumers can earn Dannon dollar coupons worth up to $15. - 8/11/2009
Columbia Sportswear Launches E-Commerce Platform
The outdoor products company launches an interactive e-commerce site as part of the third piece of its previously announced direct-to-consumer strategy. - 8/11/2009
PepsiCo to Acquire Brazilian Water Company
The agreement includes Brazil's coconut water brands, Kero Coco and Trop Coco as well as two manufacturing facilities. - 8/11/2009
Video Exclusive: CGT Goes Inside TerraCycle HQ
Recently, members of the <em>CGT </em>team ventured to TerraCycle's headquarters in Trenton, NJ. The following are exclusive photos and videos of how the company turns waste into desirable consumer products, pioneers its worm poop operations, and more. - 8/9/2009
Kraft Reduces Plant Water Use by More Than 20 Percent
The company estimates three billion gallons have been saved; enough to fill nearly 5,000 Olympic swimming pools. - 8/9/2009
Become an In-Store Merchandising Master
Michael Ferrara, the former SVP, Marketing for Coty, pulls from his career experience to share key strategies for bringing brands to life at retail. - 8/6/2009
Chiquita Announces CFO Succession
Chiquita Brands International Inc. announces that the company's board of directors has appointed Michael Sims to the position of senior vice president and chief financial officer.