Columbia Sportswear Launches E-Commerce Platform
Columbia Sportswear Company, a global company in the active outdoor apparel and footwear industries, announces the official launch of www.columbia.com, the company's new e-commerce site where consumers can buy Columbia products directly for the first time.
"E-commerce is a great platform that allows us to showcase Columbia's innovative product technologies and to help consumers find the styles they need to enjoy each of their unique experiences in the Greater Outdoors," says Mick McCormick, executive vice president of global sales and marketing. "Whether consumers find the product they need at Columbia.com or at one of the hundreds of leading independent brick-and-mortar and online outdoor retailers that we can refer them to, Columbia.com is designed to perform as much more than a sales vehicle. We see it as another important tool that helps us fulfill our responsibility to build a strong brand for the benefit of consumers and all of our business partners."
Columbia.com was designed to help build and drive demand for the Columbia brand across all of its sales channels. In fact, e-commerce is the third piece of Columbia's previously announced direct-to-consumer strategy: branded stores, outlets and now e-commerce. This initiative, while helping drive demand for Columbia's outdoor product line, is also designed to bring consumers closer to the brand, engaging them through dialogue and interactive social networking functionality.
"E-commerce is a great platform that allows us to showcase Columbia's innovative product technologies and to help consumers find the styles they need to enjoy each of their unique experiences in the Greater Outdoors," says Mick McCormick, executive vice president of global sales and marketing. "Whether consumers find the product they need at Columbia.com or at one of the hundreds of leading independent brick-and-mortar and online outdoor retailers that we can refer them to, Columbia.com is designed to perform as much more than a sales vehicle. We see it as another important tool that helps us fulfill our responsibility to build a strong brand for the benefit of consumers and all of our business partners."
Columbia.com was designed to help build and drive demand for the Columbia brand across all of its sales channels. In fact, e-commerce is the third piece of Columbia's previously announced direct-to-consumer strategy: branded stores, outlets and now e-commerce. This initiative, while helping drive demand for Columbia's outdoor product line, is also designed to bring consumers closer to the brand, engaging them through dialogue and interactive social networking functionality.