New Duracell Initiative Takes the Brand Beyond the Battery
Duracell launches its new Duracell Smart Power initiative, which expands the brand's product portfolio beyond the traditional battery to address the ever-growing and ever-changing power needs of the modern consumer. The company's latest offerings, such as the new drop-and-go myGrid charging pad, fall under an emerging category of personal power solutions and signify Duracell's commitment to keeping today's consumers connected to the devices they need the most at all times.
"Duracell Smart Power is an evolution of Duracell's heritage that builds upon the reliability and performance that our batteries have and will always deliver. This initiative will serve as an important lens for future product innovation as we expand the breadth of our offerings to address the evolution of personal power," says Rick June, Duracell vice president and general manager, North America. "Our new personal power solutions allow consumers the freedom to live their lives without the limits of staying tethered to today's power grid. It is charging made simple."
"Duracell Smart Power is an evolution of Duracell's heritage that builds upon the reliability and performance that our batteries have and will always deliver. This initiative will serve as an important lens for future product innovation as we expand the breadth of our offerings to address the evolution of personal power," says Rick June, Duracell vice president and general manager, North America. "Our new personal power solutions allow consumers the freedom to live their lives without the limits of staying tethered to today's power grid. It is charging made simple."