Alarice Rajagopal
ARTICLES BY THIS AUTHOR
- 6/1/2017
Sales & Marketing Report 2017: Taking the Risk Out of Digitization
Cyber security becomes a key concern. - 6/1/2017
Corby Wine & Spirits Picks IBP Platform
The Canadian company picked Exceedra to help optimize its business and sales & operations planning processes. - 6/1/2017
Sales & Marketing Report 2017: What to Do with Data
Is analytics keeping pace with data growth? - 6/1/2017
Sales & Marketing Report 2017: Building a Smart Digital Enterprise
Exceeding consumer need is the ultimate goal. - 6/1/2017
Sales & Marketing Report 2017: Is DTC the Future — or the Present?
Manufacturers continue to consider the channel's potential. - 5/31/2017
CGT Reveals 'CMO of the Year' Finalists
Presented at the 2017 Consumer Goods Sales & Marketing Summit, the fourth annual award honors the unique and powerful role of today’s marketing leaders in the increasingly competitive consumer goods industry. - 5/30/2017
RAI Sets Post-Acquisition Leadership Team
Reynolds American Inc. has unveiled the leadership team it expects to have in place after its anticipated acquisition by British American Tobacco closes later this year. - 5/30/2017
Bridgestone Europe Taps BT for Digital Transformation
Bridgestone Europe announced a contract with British Telecommunications for new network infrastructure and managed cloud services connecting more than 200 sites across 20 countries. - 5/30/2017
J.M. Smucker to Acquire Wesson Oil from Conagra
Under the terms of the agreement, Conagra Brands will continue to manufacture products sold under the Wesson brand and provide certain other transition services for up to one year following the close of the transaction. - 5/22/2017
Driving Loyalty Through Experience-Driven Commerce
Three simple ways to make your CPG brand stand out.
