Alarice Rajagopal
ARTICLES BY THIS AUTHOR
- 4/13/2017
Edgewell Appoints Exec to New COO Role
Colin Hutchison, vice president of commercial international, has been appointed to the newly created role of chief operating officer. - 4/11/2017
AI is Focus of Madison Reed, Ulta Collaboration
The prestige hair brand's software engineers created “Madi,” a chatbot that gives color consultations in Ulta stores just like human colorists do in salons. - 4/4/2017
Kellogg Expands Collegiate Marketing Platform
The agreement between Kellogg Co. and sports marketing giant IMG now features social media, digital, in-store, in-game and radio assets with 25 universities for football as well as basketball utilizing the Cheez-It and Pringles brands. - 4/4/2017
Coty Enters Strategic Partnership with Burberry
Under the agreement, Coty will develop, manufacture and distribute the full range of Burberry Beauty products globally. - 4/3/2017
Mars to Invest $70 Million in U.S. Manufacturing
The announcement builds on more than $1 billion in domestic manufacturing investments from Mars, Inc. over the past five years. - 3/27/2017
Amazon Unveils Amazon Fresh Pickup
Amazon Prime members may soon have access to AmazonFresh Pickup: a drive-up grocery store. View this video to see how it works. - 3/27/2017
French Porcelain Manufacturer Transforms Product Development
Bernardaud will use the Dassault Systemes’ platform on the cloud to help unite technology and craftsmanship and accelerate the creation of distinctive home goods and tableware. - 3/27/2017
Profitero Expands to Japan
Brands will now have access to insights on Amazon Japan and e-commerce analytics solutions through Profitero’s alliance with Nielsen Japan. - 3/21/2017
Kimberly-Clark to Standardize TPM in Latin America
The consumer goods maker will work with Accenture to deploy a new trade promotion management template across the region to standardize sales planning and execution. - 3/20/2017
Anheuser-Busch Brand Introduces First Alexa Skill
The Ultra 95 skill taps into the voice recognition aspect of Alexa to deliver 12 customized fitness workouts to beer drinkers who enjoy staying active physically.
