Kimberly-Clark to Standardize TPM in Latin America

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Kimberly-Clark to Standardize TPM in Latin America


Kimberly-Clark Latin America Operations (LAO) has tapped Accenture to help the consumer goods company increase profitable growth through effective trade promotion management across the region.

According to a release announcing the plan, Accenture will develop a template based on its own TPM platform to help improve Kimberly-Clark's trade spend effectiveness in Latin American markets. Accenture will also help K-C LAO deploy the new template across the region to standardize sales planning and execution.

As part of the program, Accenture is also providing statistical modeling services designed to help K-C improve the accuracy of its forecasting and prediction of promotional activities. The goal is to enable K-C to accurately measure the impact of promotions and obtain a precise picture of return on investment.

The new project builds on the work that Accenture has carried out with K-C in China, where it implemented the TPM platform to help successfully expand the CPG's regional footprint.

Kimberly-Clark Corp. ranks 27th on CGT's list of Top 100 Consumer Goods Companies for 2016.