Alarice Rajagopal
ARTICLES BY THIS AUTHOR
- 12/20/2017
CIO of the Year 2017
Under Manjit Singh's direction, the IT department has become a critical aspect of all business activity at The Clorox Company. - 12/20/2017
Industry Relations: Bridging the Divide Between Vendor-User Perspectives
Misalignment on "what good looks like" is hindering the drive toward greater value for trade promotion activity. - 12/20/2017
Customer Management Award 2017
Adopting a new pricing platform helped General Mills empower the "everyday users" of the sales force with flexible, account-specific analytics. - 12/20/2017
TPM Report 2017: State of the Industry
An overview of trends in trade promotion management in 2017. - 12/20/2017
CMO of the Year 2017
Chobani's Peter McGuinness was recognized for his accomplishments in building brand strategy, marketing innovation, experiential programs, digital/social outreach, public relations and a media-grabbing retail cafe. - 12/20/2017
State of Transformation: Making the Pivot to Digital
State of Transformation: Making the pivot to digital. - 12/20/2017
Dick Clark Supply Chain Award 2017
Steady improvements in a variety of areas has Johnson & Johnson's supply chain earning accolades from a number of sources. - 12/19/2017
Campbell Soup, Hershey Bet on Snacks
Traditional packaged goods makers loaded up on snacks before the holidays: Campbell Soup agreed to acquire Snyder’s-Lance Inc.and Hershey Co. struck a deal to buy Amplify Snack Brands. - 12/12/2017
Former Campbell CMO Starts from Scratch with Farm & Oven
Farm & Oven Snacks recently announced that it is being sold by Amazon – no easy feat for any industry newcomer. So, CGT couldn’t pass up the chance to ask co-founder Mike Senackerib how he did it. - 12/11/2017
L'Occitane Group Moves to a Commerce Cloud
The global cosmetics company will use the Salesforce Commerce Cloud to expand its digital presence worldwide and create more personalized shopping experiences.
