Alarice Rajagopal
ARTICLES BY THIS AUTHOR
- 12/20/2017
TPM Report 2017: State of the Industry
An overview of trends in trade promotion management in 2017. - 12/20/2017
CMO of the Year 2017
Chobani's Peter McGuinness was recognized for his accomplishments in building brand strategy, marketing innovation, experiential programs, digital/social outreach, public relations and a media-grabbing retail cafe. - 12/20/2017
State of Transformation: Making the Pivot to Digital
State of Transformation: Making the pivot to digital. - 12/20/2017
Dick Clark Supply Chain Award 2017
Steady improvements in a variety of areas has Johnson & Johnson's supply chain earning accolades from a number of sources. - 12/20/2017
Instruments of Change: Business & Technology Awards 2017
Saluting a year’s worth of exemplary consumer goods executives and organizations. - 12/20/2017
Effectiveness: Break Down the Silos
Consumer goods organizations can no longer be effective operating in strong functional silos. - 12/20/2017
SMB Market Award 2017
Tiesta Tea is not a traditional consumer goods company — although its knack for scoring distribution deals with the likes of Target would make any old-school CPG envious. - 12/19/2017
Campbell Soup, Hershey Bet on Snacks
Traditional packaged goods makers loaded up on snacks before the holidays: Campbell Soup agreed to acquire Snyder’s-Lance Inc.and Hershey Co. struck a deal to buy Amplify Snack Brands. - 12/12/2017
Former Campbell CMO Starts from Scratch with Farm & Oven
Farm & Oven Snacks recently announced that it is being sold by Amazon – no easy feat for any industry newcomer. So, CGT couldn’t pass up the chance to ask co-founder Mike Senackerib how he did it. - 12/11/2017
Edgewell's CFO Departs
Chief accounting officer Elizabeth Dreyer will serve as interim CFO until a permanent replacement is found.
