Alarice Rajagopal
ARTICLES BY THIS AUTHOR
- 1/28/2020
How Brands Can Maintain an Edge in 2020's Crowded Retail Landscape
It will take smart bets and consistency for brands to earn their consumers’ business and keep them coming back for more. - 1/9/2018
Nestle Exec Appointment Boosts Sales Operations
Formerly chief integration officer for Nestlé Business Excellence in North America, Tom Smith will now oversee Nestlé Waters North America's U.S. sales operations. - 1/9/2018
Whirlpool Finds its Voice with Google, Amazon
Select Whirlpool smart appliances now support Google Assistant and Amazon Alexa, allowing owners to control them with simple voice commands. - 1/4/2018
Bringing Clarity Back into the Picture
Today, in successful CPG companies, collaboration between sales and marketing is essential to ensure aligned promotional plans. - 1/4/2018
Transforming — and Re-Transforming — Sales in a Technology-Enabled World
You may not have realized it yet, but your company is a technology company — regardless of what you produce. - 12/26/2017
Top 100 Consumer Goods Companies 2017
CGT's annual roundup of the largest public companies in the consumer goods industry. - 12/20/2017
Instruments of Change: Business & Technology Awards 2017
Saluting a year’s worth of exemplary consumer goods executives and organizations. - 12/20/2017
Effectiveness: Break Down the Silos
Consumer goods organizations can no longer be effective operating in strong functional silos. - 12/20/2017
SMB Market Award 2017
Tiesta Tea is not a traditional consumer goods company — although its knack for scoring distribution deals with the likes of Target would make any old-school CPG envious. - 12/20/2017
Editor's Note: Trading Places
Future success at retail will require brands to “unlearn” some traditional TPM practices.
