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CGT Archives

  • Too Small for TPM?

    Fred Schroeder, president, Adesso Solutions, offers realistic tips for small to mid-sized consumer goods manufacturers who want to conquer the seemingly impossible task of achieving trade promotion effectiveness.
  • Ride the Next Wave

    The very basis of competitive advantage in the consumer goods industry is shifting. The next wave of breakout winners are building and leveraging capabilities rooted in analytics and actionable insights.
  • Seeing the Light

    CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
  • Eight O'Clock Coffee Revamps Look

    The iconic, 150+ year-old brand showcases its "redressed" package in stores and on the runway; taps Eight O'Clock Coffee enthusiasts to spread the word by "spotting the red bag".
  • Henkel Brand Celebrates 65 Years

    Dial commemorates its 65th anniversary this summer with the Dial $65K Gold Giveaway, a $65,000 sweepstakes in honor of the brand's golden heritage.
  • Munchkin Contest Markets Award-Winning Product

    After a nationwide Facebook search, the company selects winners to celebrate its award-winning Arm & Hammer Diaper Pail's odor controlling powers.
  • Lifetime Show to Find Supermarket Superstars

    Celebrity chef, Vintner and specialty foods pioneer Michael Chiarello and Americas cookie queen Debbi Fields, with branding expert Chris Cornyn serve as mentors for aspiring home chefs competing to win product placement on supermarket shelves nationwide.
  • Kraft Brand Launches Mobile Marketing Tour

    Oscar Mayer brand launches its first-ever Wienermobile Run program, giving fans unprecedented access to the most popular and longest running mobile marketing tour in America.
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