CGT Archives

The tea brand challenges tea lovers to use popular Instagram platform to connect and share feel-good moments.

The chocolate milk brand TruMoo, launches a new formula with less added sugar to improve the nutritional value.

Consumers ask Victoria's Secret to make a line of "survivor" mastectomy bras to help breast cancer survivors.

Kellogg reveals new products in frozen food segment with innovations from Special K, Eggo and MorningStar Farms.

Since first launching in the northeastern United States last summer, Europe's beloved yogurt brand Muller has been generating rave reviews from Americans.

CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

Check out these two new books from CGT's advisory board members on how to success in the competitive consumer goods landscape.

Like a newborn baby, a successful launch needs close handholding: Inducing trial and driving repeat buys will need effective interaction with the consumer at every moment of truth.