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CGT Archives

  • Newell Rubbermaid Accelerates Growth in China

    For a number of years, the company's Tools and Fine Writing businesses have led the way in China, while its Commercial Products and Baby segments are making good progress. The company is now in a position to begin building its go-to-market system at scale in China, utilizing Shanghai as a key hub.

  • The Big Three

    Three big areas are allowing the consumer goods manufacturer to better know their shopper and consumer. Are you on top of these trends?

  • The Broken Road

    CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

  • The Company You Keep

    Werner Graf, CPG general manager at Tata Consultancy Services (TCS), reflects on leveraging client-vendor relationships for success.

  • Anheuser-Busch Produces Emergency Drinking Water

    Anheuser-Busch will begin packaging 44,000 cases of emergency drinking water or 1,056,000 cans this week for residents impacted by Hurricane Sandy and other natural disasters.

  • Dove Markets to Men

    Elway and Flutie's "Journey to Comfort" video series showcases how they understand the importance of caring for themselves and others.

  • Tides Colorful Campaign

    Throughout the regular season, the campaign will feature a series of documentary-style videos, a Facebook page, and other marketing channels including advertising and packaging.

  • ERP Transformation

    CPG company executives are increasingly looking for the tangible business case benefits of changing, upgrading or merging their core ERP system and related business capabilities.

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