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CGT Archives

  • Hershey Launches First New Brand in 30 Years

    The introduction of the Lancaster brand marks a significant milestone for The Hershey Company, and is inspired by Milton Hershey's original confection company, The Lancaster Caramel Company.
  • Mars Chocolate Introduces Fall Lineup

    Mars Chocolate North America makes Halloween easy with an assortment of new sweet treats.
  • Digital Collaboration

    Today's digital channels have and will continue to fundamentally transform the consumer experience, creating a new class of more informed and more demanding shoppers. As a result, we are also now seeing a blurring of the traditional lines between trading partners, where the "war for the consumer" may actually be yielding to a truer form of collaboration than we've ever seen.
  • Get Crackin Continues

    The Get Crackin' ad campaign, first launched in September 2007, has quickly become a barometer for social and internet trends.
  • Retail Omnichannel

    Jon Golovin, Chairman, CEO and Co-Founder of Retail Solutions Inc., explains the role that consumer packaged goods suppliers play in helping omnichannel retail customers true achieve fulfillment intelligence.
  • Quite the Spread

    Jif reveals new Jif Whips Peanut Butter Spreads and Jif Almond and Cashew Butters.
  • Marketing Game

    The new Pepsi MAX ad features Barry Sanders, legendary pro football hall of famer.
  • Dont Forget About Tech

    CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
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