CGT Archives

Amway introduces a personalized health assessment to eliminate the guess work from supplementation.

CGT Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue.

Following a limited distribution in the northeast, Sparkling Fruit2O has seen a positive response both from consumers and retailers.

CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

Mobile commerce will grow exponentially during the 2013 holiday season with consumers buying at home and in store via their phone. In fact, mobility will drive e-commerce sales gains of between 13 percent and 15 percent. Today's sales and marketing strategies, therefore, need to acknowledge the mobile device not as a "channel" but rather as gateway to multiple channels.

Mobility is still new enough to create a lot of confusion around capabilities, with some claiming it is easy to develop enterprise-level applications that seamlessly run on all platforms and devices while integrating with back-office data. Others will tell you that ROI is difficult to attain. Let our experts help you wade through the hype and understand the true potential of mobile technology.

With the advent of personalized digital marketing, social and mobile engagement, and rich consumer insights, brands now have an unprecedented ability to engage directly with consumers, shifting the balance of power between manufacturers and retailers. This month, we asked Cassandra Moren, senior director, CG & Retail Solutions Industry Marketing, Oracle, to weigh in on this unstoppable trend.

Mondelez International and Google are working with Hipcricket to design and build a series of consumer-focused, mobile optimized web sites for multiple Mondelez brands.