CGT Archives

Building out IoT capabilities may not be as expensive as some consumer goods executives may think.

An industry expert reveals the reality behind one of the most commonly held misconceptions about predicting consumer behavior and accurately forecasting demand for products.

Marketers take note: Changing consumer habits, twinned with digital enablement, have fundamentally disrupted the value chain from manufacturer to consumer.

As the holidays roll around again, it’s time to take stock of things we are thankful for.

EnsembleIQ announced today that it has appointed Peter Breen editor-in-chief and Kara Romanow director of communities at Consumer Goods Technology.

CGT Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue.

In many cases, the focus is now on improving returns from one of the industrys most valuable assets: The sales force. We asked StayinFronts Sam Barclay to explain how companies are using a number of performance management strategies and tools to do just that.

In a digital and omnichannel world, consumers have access to more information than ever before, and consumer goods companies have to keep up with content they need for all of their brands. That is why this month, CGT asks EnterWorks CEO Rick Chavie about creating consumable content through a robust product information management platform.