Whitepapers

In September 2021, KPMG polled over 1,000 consumers across the United States to learn about household spending, shifts in spending habits, and travel for the holiday season. We’re finding that consumer optimism is high with shoppers reporting they are back to work, have money in their wallets, and are ready to spend.

Learn how to drive promotion effectiveness at scale and speed across brands, channels and customers to accelerate growth.

Demanding consumers are pressuring CG companies to ramp up their retail execution strategies to grow sales at the store level. 

Inefficiencies in R&D and NPD practices can mean the difference between a profitable, predictable innovation engine and a string of underperforming laggards that drain revenue and resources. But how can CPG organizations remain focused on innovation success while prioritizing changes to product portfolios? Download the white paper for best practice insights.

The evolving global market post-pandemic has created unique challenges for consumer brand manufacturers. They search for ways to stay agile while adjusting to market trends. As brand loyalty declines, consumers gravitate to customizable products, creating a greater need for product flexibility. Successfully mitigate challenges by adopting design and simulation strategies

This KPMG paper examines today’s third-party risk management challenges for consumer and retail organizations. Learn more about the challenges and explore emerging solutions for implementing modern supplier ecosystems designed to reduce risk, build trust, improve privacy, drive ongoing innovation, and manage compliance.

What’s working (and what isn’t?) for brands inside brick-and-mortar stores? Which companies are capturing shoppers’ attention? Offering the best prices? Appealing packaging? See which consumer household products are resonating with shoppers in these critical areas. Brands inside include Clorox, Lysol, Dawn, Gain, and many more.

A convergence of factors such as accelerating digital transformation, the crumbling of the cookie due to privacy regulations, evolution of marketing from campaigns to continuous communication, and trade channel fragmentation, is forcing marketers to re-evaluate their preferred techniques for marketing effectiveness measurement. Marketing Mix Modeling (MMM) is riding this wave and making a comeback.