Whitepapers

How will digital transformation solve your customers' biggest problems? Many brands in physical product categories have already asked and addressed this question. Those that have not may be missing an opportunity for growth. The ‘Product+’ playbook from Cambridge Consultants is a crucial guide to creating new value through digital.

Merchants scrambling for prominence on Amazon succeed when they choose the right Amazon program, pull the right levers to optimize growth, profit, and cash flow, work with a closed-loop system, and build in Amazon-specific analytics.

Manufacturing is changing as a result of digitalization, and consumer products companies must adapt in order to remain competitive, or risk being left behind in the wake of the transformation. Learn how to reach new heights by leveraging IIoT-powered manufacturing intelligence, edge computing, and low-code application development.

In September 2021, KPMG polled over 1,000 consumers across the United States to learn about household spending, shifts in spending habits, and travel for the holiday season. We’re finding that consumer optimism is high with shoppers reporting they are back to work, have money in their wallets, and are ready to spend.

Learn how to drive promotion effectiveness at scale and speed across brands, channels and customers to accelerate growth.

Demanding consumers are pressuring CG companies to ramp up their retail execution strategies to grow sales at the store level. 

Inefficiencies in R&D and NPD practices can mean the difference between a profitable, predictable innovation engine and a string of underperforming laggards that drain revenue and resources. But how can CPG organizations remain focused on innovation success while prioritizing changes to product portfolios? Download the white paper for best practice insights.

The evolving global market post-pandemic has created unique challenges for consumer brand manufacturers. They search for ways to stay agile while adjusting to market trends. As brand loyalty declines, consumers gravitate to customizable products, creating a greater need for product flexibility. Successfully mitigate challenges by adopting design and simulation strategies