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‘Tis the Season to Spend: Consumer Pulse Survey Report – Holiday 2021


In September 2021, KPMG polled over 1,000 consumers across the United States to learn about household spending, shifts in spending habits, and travel for the holiday season. We’re finding that consumer optimism is high with shoppers reporting they are back to work, have money in their wallets, and are ready to spend. Respondents estimate a 5 percent increase in their holiday shopping budgets. Online shopping is expected to reach record numbers this year, but in-store shopping is also coming back in style. While consumer enthusiasm abounds, survey respondents also acknowledge the potential impacts that supply chain disruption may have on their ability to get products in time.

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