• Merchandise at the shelf • Execute and maintain brand promos • Run in-store sampling events • Increase chain penetration","alternateLabel":"White Paper","teaserImage":{"id":655,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/2021-04/Teaser%201%20-%20500x400.png?itok=HTWVtctZ","width":500,"alt":"website","height":400},"sponsored":true,"businessTopic":[],"company":[],"contentType":[]},{"title":"Retail Superheroes Save the Day With Exceedra Retail Execution","id":21314,"bundle":"whitepaper","url":"/retail-superheroes-save-day-exceedra-retail-execution","date":"2021-04-28T00:00:00","author":{"email":"bdong@ensembleiq.com","uname":"bdong","firstName":"Betty","lastName":"Dong","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"summary":"In the past two decades, Artificial Intelligence (AI) and Machine Learning (ML) have leaped from the scenes of science fiction movies into the real world. Download this eBook to see how you can utilize AI and ML to improve your retail business by saving time and making better data-driven decisions.","body":"
In the past two decades, Artificial Intelligence (AI) has leaped from the scenes of science fiction movies into the real world. AI and its subset Machine Learning (ML) help professionals in their everyday lives, identifying patterns and calculating predictions that help them make better decisions on anything that creates data. Now, it’s driving innovation in nearly every modern industry. By leveraging the power of AI and the robust offerings of Microsoft Azure, Exceedra by TELUS can boost productivity across your organization. Download this eBook to see how you can utilize AI and ML to improve your business.
","alternateLabel":"White Paper","teaserImage":{"id":656,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/2021-04/WP%20Banners-05%20%282%29.png?itok=736R8pZC","width":500,"alt":"text","height":400},"sponsored":true,"businessTopic":[],"company":[],"contentType":[]},{"title":"Digital Product Traceability: Balancing Resilience & Growth During COVID Times","id":21275,"bundle":"whitepaper","url":"/digital-product-traceability-balancing-resilience-growth-during-covid-times","date":"2021-03-31T00:00:00","author":{"email":null,"uname":"Anonymous","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"summary":"With the ongoing pandemic, orchestrating recalls is a behemoth task! How can organizations minimize the negative consequences of recalls? Undeniably, traceability is the first step to achieving supply chain visibility. Download the whitepaper to learn how digital traceability solutions combined with real-time data can help build a resilient supply chain.","body":"
The COVID-19 crisis disrupted the global economy, with modern supply chains scrambling to keep up with the challenges experienced in product traceability. The crisis exposed the vulnerabilities of the supply chain, laying greater emphasis on building resilience.
\n\n
How can traceability solutions increase the efficiency of the supply chain? How can organizations overcome traceability challenges?
\n\n
Effective traceability solutions combined with data collation — across a plethora of sources and systems, harmonized & orchestrated in near real-time — is the answer.
\n\n
Download the whitepaper to learn why traceability is fundamental to the survival of today’s global supply chain.
","alternateLabel":"White Paper","teaserImage":{"id":657,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/2021-04/300x250_02.png?itok=-VCY8ukQ","width":300,"alt":"text","height":250},"sponsored":true,"businessTopic":[],"company":[],"contentType":[]},{"title":"EY US Future Consumer Index: How a Year of Pandemic Changed Consumers","id":21258,"bundle":"article","summary":"In the sixth edition of the EY Future Consumer Index, EY’s consumer industry practice explores consumers’ feelings about the COVID-19 vaccine, insights into consumer sentiment one year from the start of the pandemic, and how CPG brands’ growth strategies align with where the consumer is going.","showSummary":false,"url":"/ey-us-future-consumer-index-how-year-pandemic-changed-consumers","date":"2021-03-22T00:00:00","author":{"email":null,"uname":"Anonymous","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"digitalEdition":false,"sponsored":true,"taggedPro":null,"teaserImage":{"id":8089,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/2021-03/Thumb%20500x400%20Option%203.png?itok=f0ZxRJWj","width":500,"height":400,"alt":"a person eating a hot dog"},"topics":[{"name":"Consumer Analytics","url":"/consumer-analytics"},{"name":"Consumer Engagement","url":"/consumer-engagement"},{"name":"Whitepapers","url":"/whitepapers"},{"name":"Coronavirus News","url":"/coronavirus-news"}],"attachedFiles":[{"url":"https://eiqeditor.consumergoods.com/system/files/downloads/2021-03/US%20Future%20Consumer%20Index%20Edition%206.pdf","id":25431,"description":""}]},{"title":"The Guide to Programmatic Commerce Starting with the Consumer","id":21208,"bundle":"article","summary":"Learn how programmatic commerce helps supply chain partners use advanced algorithms to drive product innovation, with implications for fulfillment, inventory management, production and all other upstream activities including sales and marketing.","showSummary":null,"url":"/guide-programmatic-commerce-starting-consumer","date":"2021-02-26T00:00:00","author":{"email":null,"uname":"Anonymous","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"digitalEdition":null,"sponsored":true,"taggedPro":null,"teaserImage":{"id":8259,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/2021-02/Crisp%20Cover%20Final_teaser.jpg?itok=EROO4Cua","width":500,"height":402,"alt":""},"topics":[{"name":"E-commerce","url":"/e-commerce"},{"name":"Omnichannel","url":"/omnichannel"},{"name":"Whitepapers","url":"/whitepapers"},{"name":"Consumer Analytics","url":"/consumer-analytics"},{"name":"Digital Transformation","url":"/digital-transformation-0"},{"name":"Supply Chain","url":"/supply-chain"},{"name":"Product Innovation","url":"/product-innovation-0"}],"attachedFiles":[{"url":"https://eiqeditor.consumergoods.com/system/files/downloads/2021-02/PROGRAMMATIC%20COMMERCE%20WHITE%20PAPER2.pdf","id":25206,"description":""}]},{"title":"Accelerated E-Commerce: 21+ Trends and Transitions That Will Shape the Industry in 2021","id":21209,"bundle":"article","summary":"It's never been more important to understand where consumers are spending their time and money, and which trends are influencing their purchasing decisions. Download your complimentary white paper today for insights to help guide critical decisions in the months ahead.","showSummary":false,"url":"/accelerated-e-commerce-21-trends-and-transitions-will-shape-industry-2021","date":"2021-02-26T00:00:00","author":{"email":null,"uname":"Anonymous","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"digitalEdition":false,"sponsored":true,"taggedPro":null,"teaserImage":{"id":8258,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/2021-02/NA-Accelerated-E-Commerce-Graphics-Q12021_500x400%20%281%29.png?itok=5MTlqekF","width":500,"height":400,"alt":"graphical user interface, application"},"topics":[{"name":"E-commerce","url":"/e-commerce"},{"name":"Fulfillment","url":"/fulfillment"},{"name":"Omnichannel","url":"/omnichannel"},{"name":"Data & Analytics","url":"/data-analytics"},{"name":"Whitepapers","url":"/whitepapers"}],"attachedFiles":[{"url":"https://eiqeditor.consumergoods.com/system/files/downloads/2021-02/NA-Accelerated-E-Commerce-Forces-of-Change-WP_0.pdf","id":25216,"description":""}]},{"title":"How Prescriptive Analytics Provides A Roadmap To Your Revenue Target ","id":21115,"bundle":"article","summary":"Prescriptive analytics uses the data your business has on hand — no matter how much or how little that may be — to optimize strategy. Now is the time to begin using prescriptive analytics in your business to remain competitive even in uncertain market conditions — better, faster answers. ","showSummary":false,"url":"/how-prescriptive-analytics-provides-roadmap-your-revenue-target","date":"2021-01-07T00:00:00","author":{"email":null,"uname":"Anonymous","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"digitalEdition":false,"sponsored":true,"taggedPro":null,"teaserImage":{"id":8488,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/2021-01/LP%20Hero%20Image%20full%20color%20-%20Large%20Teaser%20-%20500%20x%20400.png?itok=WhJDpy_t","width":500,"height":400,"alt":"water,building,boat"},"topics":[{"name":"Data & Analytics","url":"/data-analytics"},{"name":"Whitepapers","url":"/whitepapers"},{"name":"Research and Reports","url":"/research-and-reports"},{"name":"Latest News","url":"/latest-news"},{"name":"Sales & Marketing","url":"/sales-and-marketing"},{"name":"Demand Planning","url":"/demand-planning"},{"name":"New Product Launches","url":"/new-product-launches"}],"attachedFiles":[{"url":"https://eiqeditor.consumergoods.com/system/files/downloads/2021-01/How%20Prescriptive%20Analytics%20Provides%20a%20Roadmap%20to%20Your%20Revenue%20Target%20-%20Concentric.pdf","id":24880,"description":""}]},{"title":"New Research: 120 Global CPG Executives on Data Transformation","id":21045,"bundle":"whitepaper","url":"/new-research-120-global-cpg-executives-data-transformation","date":"2020-11-30T00:00:00","author":{"email":null,"uname":"Anonymous","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"summary":"Get timely findings and top takeaways about the data challenges facing large CP firms on their digital transformation journey. Download the new global report from Adobe and Publicis Sapient today.","body":"
Publicis Sapient and Adobe partnered together to survey 120 senior executives in large Consumer Product firms globally, who told us that they’ve made investments in data and analytics capabilities, but have not yet uncovered the meaningful insights that can effect change across their entire business. Where are the biggest opportunities and the most common bottlenecks? In this global research report, we will share timely findings about the data challenges facing large CPs today and recommendations on how CPs can embark on data transformation journey.
","alternateLabel":null,"teaserImage":{"id":666,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/2020-11/CGT_Teaser_500x400.jpg?itok=DleSmqXe","width":500,"alt":"","height":400},"sponsored":true,"businessTopic":[],"company":[],"contentType":[]},{"title":"Strengthening Demand Planning for a Global Consumer Goods Conglomerate","id":21041,"bundle":"whitepaper","url":"/strengthening-demand-planning-global-consumer-goods-conglomerate","date":"2020-11-24T00:00:00","author":{"email":"bdong@ensembleiq.com","uname":"bdong","firstName":"Betty","lastName":"Dong","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"summary":"Our client, a multi-billion-dollar consumer goods company faced complications with demand planning. Operating in over 60+ countries, with 20 million products sold daily, data acquisition from unorganized sources and formats was challenging, inconsistency and questionable data quality added to their problem. Learn how we helped them streamline their data acquisition.\r\n","body":"
For our client, a multi-billion-dollar global consumer goods company, timely sales data was critical for planning according to demand. Operating in over 60+ countries, with 20 million products sold daily in over 200 countries, data acquisition was challenging. Multiple, unorganized sources of data, varying data formats, inconsistency & questionable data quality, added to the problem.
Download our case study to know how EdgeVerve’s TradeEdge Market Connect, streamlined their data acquisition, improved data quality, and time to insights, and achieved a 5X growth in just 5 years.
","alternateLabel":"Case Study","teaserImage":{"id":669,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/2020-11/1605951667832_1.png?itok=ahlfYucS","width":500,"alt":"","height":400},"sponsored":true,"businessTopic":[],"company":[],"contentType":[]},{"title":"The Changed Face of Hygiene and CPG","id":21024,"bundle":"whitepaper","url":"/changed-face-hygiene-and-cpg","date":"2020-11-17T00:00:00","author":{"email":null,"uname":"Anonymous","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"summary":"Not only has the Hygiene business exploded, but it’s experienced a shift in consumer habits, creating a chance for brands to move from the kitchen and bathroom into new spaces. From inside the home to outside the home, this report explains how consumer attitudes are evolving, and exposes the new opportunities for brands.","body":"
Hygiene and CPG After COVID: New Habits, New Spaces, New Opportunities.
\n\n
Not only has the Hygiene business boomed, but it’s been impacted by a shift in consumer habits, creating a rare chance for brands to move from the kitchen and bathroom into new opportunity spaces. Using social media data from millions of sources from the US to China, this report explores how changing needs are disrupting CPG, and outlines the window of opportunity for brands to respond. Key takeaways:
\n\n
- Changing habits and routines have now had time to evolve, creating new applications such as “decontamination zones”, and exposing opportunities for brands that have yet to be catered to.
\n\n
- Consumer’s journey from “seeking control to premiumization” has created new and evolving needs, and also resulted in many previous functional needs becoming more lifestyle-driven, emphasizing format, fashion, brand, and technology.
\n\n
- To stay relevant to diverse cultures, brands must rely on both fast and contextual research. New technologies like AI-enabled social intelligence provide a broad, real-time, qualitative approach, which can be paired with classical approaches for both speed and depth.
In this ebook, we explore the 3 types of data powering high-performing retail execution teams. You'll learn how to take a data-driven approach to expanding your in-store footprint, merchandising at the shelf, executing and maintaining brand promos, running in-store sampling events, and increasing chain penetration. Download the ebook and get an edge at retail!
In the past two decades, Artificial Intelligence (AI) and Machine Learning (ML) have leaped from the scenes of science fiction movies into the real world. Download this eBook to see how you can utilize AI and ML to improve your retail business by saving time and making better data-driven decisions.
With the ongoing pandemic, orchestrating recalls is a behemoth task! How can organizations minimize the negative consequences of recalls? Undeniably, traceability is the first step to achieving supply chain visibility. Download the whitepaper to learn how digital traceability solutions combined with real-time data can help build a resilient supply chain.
In the sixth edition of the EY Future Consumer Index, EY’s consumer industry practice explores consumers’ feelings about the COVID-19 vaccine, insights into consumer sentiment one year from the start of the pandemic, and how CPG brands’ growth strategies align with where the consumer is going.
Learn how programmatic commerce helps supply chain partners use advanced algorithms to drive product innovation, with implications for fulfillment, inventory management, production and all other upstream activities including sales and marketing.
It's never been more important to understand where consumers are spending their time and money, and which trends are influencing their purchasing decisions. Download your complimentary white paper today for insights to help guide critical decisions in the months ahead.
Prescriptive analytics uses the data your business has on hand — no matter how much or how little that may be — to optimize strategy. Now is the time to begin using prescriptive analytics in your business to remain competitive even in uncertain market conditions — better, faster answers.
Get timely findings and top takeaways about the data challenges facing large CP firms on their digital transformation journey. Download the new global report from Adobe and Publicis Sapient today.
Our client, a multi-billion-dollar consumer goods company faced complications with demand planning. Operating in over 60+ countries, with 20 million products sold daily, data acquisition from unorganized sources and formats was challenging, inconsistency and questionable data quality added to their problem. Learn how we helped them streamline their data acquisition.
Not only has the Hygiene business exploded, but it’s experienced a shift in consumer habits, creating a chance for brands to move from the kitchen and bathroom into new spaces. From inside the home to outside the home, this report explains how consumer attitudes are evolving, and exposes the new opportunities for brands.