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05/31/2022

Unilever Acquires Majority Stake in Hair Growth Brand Nutrafol

Liz Dominguez
Managing Editor
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Nutrafol is becoming part of the Unilever family. The company is acquiring a majority stake in the consumer hair growth brand. 

The brand will operate as part of Unilever’s health and wellbeing unit, which includes brands like OLLY, Liquid I.V. and Onnit. 2. Nutrafol is backed by private equity firm L Catterton and will continue to be based in New York, led by CEO and co-founder Giorgos Tsetis. 

Fernando Fernandez, president of beauty and wellbeing for Unilever, said Nutrafol’s holistic approach to hair health is the perfect complement to Unilever’s growing portfolio of innovative wellness and supplements brands. 

“I am confident that with the full support of Unilever behind Nutrafol, Giorgos and the team will continue to take this fast-growing business to even greater heights,” he added.

Terms of the transaction were not disclosed and the acquisition is subject to regulatory approval and customary closing conditions.

[Read more: Forget Ice Cream Trucks and Say Hello to Robomarts, Unilever’s Newest Pilot]

According to Roland Peralta, co-founder and chief innovation and product officer of Nutrafol, when the company launched in 2016, it was inspired by the founders’ own experiences with thinning hair and inability to find a natural and efficacious way to take control of their hair health. 

“Nutrafol couldn’t be just another untested alternative to hair drugs and vitamins,” said Peralta. “Now we are proud to offer a suite of best-in-class, clinically backed products that help customers easily navigate and take control of their individualized hair needs.”

Tsetis said that joining forces with an organization like Unilever is the natural evolution in his company’s mission to help people grow into their best selves through whole body health. 

[Related: Unilever’s Newest Way to Boost On-Shelf Availability]

The company states it takes an individual whole-body approach that leverages its Synergen Complex — a blend of medical-grade nutraceutical ingredients that target multiple root causes affecting hair health including hormones, stress, lifestyle, metabolism, nutrition, and aging.

Using this technology, the brand looks to serve the more than 114 million U.S. consumers who experience hair health issues. 

“I am so thankful to the Nutrafol team for all we have accomplished together,” added Tsetis. “The Unilever family will be a great home for us as we continue to move the industry forward with new innovations to support the needs of consumers at every point of their hair health journey.”

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