Trade Promotion Management

Overhauling trade promotion practices is a prerequisite for CPGs looking to drive more meaningful growth across all commercial spending. Here are eight steps that every company should take.

AI-enabled tools will help trade promotion teams gain real-time, goal-based recommendations that will continuously improve over time.

A short list of additional solution providers that nearly made the Readers’ Choice lists and are delivering unique value to the industry.

The CGT community’s preferred providers of solutions for trade promotion effectiveness, management and optimization.

CGT’s readers again select their favorite IT solution providers across 16 business-critical functions.

Company vets Adeel Najmi and Rahul Bhattacharya were named chief product officer and chief analytics officer, respectively

Symphony CPG/AI will use machine learning and natural language processing to help CPGs unlock growth through data science and automation tools.