A Roadmap to Better Trade Promotion ManagementTrade promotion management and optimization is a big challenge faced by all consumer-packaged goods (CPG) companies due to the complexity of tasks involved in the trade promotion lifecycle. Trade Promotion Management 2019: New Tech for Old TricksWhile the call for transformation is loud and clear, the process is still going slowly. Roadmap to Revenue Growth Management Excellence Overhauling trade promotion practices is a prerequisite for CPGs looking to drive more meaningful growth across all commercial spending. Here are eight steps that every company should take. Putting More ‘Intelligence’ into Trade Promotion AI-enabled tools will help trade promotion teams gain real-time, goal-based recommendations that will continuously improve over time. Readers’ Choice Survey 2019: Trade Promotion Management The CGT community’s preferred providers of solutions for trade promotion effectiveness, management and optimization. Readers’ Choice Survey 2019: Editors' Picks A short list of additional solution providers that nearly made the Readers’ Choice lists and are delivering unique value to the industry. Readers' Choice Survey Results 2019 CGT’s readers again select their favorite IT solution providers across 16 business-critical functions. Sponsored The State of Trade Promotion Management Symphony CPG|AI Adds Two More to the C-Suite Company vets Adeel Najmi and Rahul Bhattacharya were named chief product officer and chief analytics officer, respectively SymphonyAI Taps Hornyak to Lead New CPG Business Symphony CPG/AI will use machine learning and natural language processing to help CPGs unlock growth through data science and automation tools. First Previous 9 10 11 12 13 Next Last