Trade Promotion Management

CGT’s readers again select their favorite IT solution providers across 16 business-critical functions.

Company vets Adeel Najmi and Rahul Bhattacharya were named chief product officer and chief analytics officer, respectively

Symphony CPG/AI will use machine learning and natural language processing to help CPGs unlock growth through data science and automation tools.

This exclusive infographic explains why retailer customization is now essential to CPG growth, and why the need to find a solution that can overcome the barriers is vital to success. 

Solutions from CPGToolBox are expected to help the toy maker transform the way its trade contracts and promotional spending are planned, managed and analyzed with retail partners around the world.  

Ocean Spray, General Mills and McCormick & Co. all unveiled the implementation of an AI-based software solution designed to optimize retail promotions.

In this open forum, qualified industry practitioners gather to share best practices for addressing their most critical business challenges.