Readers' Choice Survey 2018: Trade Promotion ManagementThe CGT community’s preferred providers of solutions for trade promotion effectiveness, management and optimization. Join CGT's Data & Analytics Share GroupOn Jan. 26, CGT's Data & Analytics Share Group will learn about the many benefits of AI. Shouldn't you be learning, too? Bringing Clarity Back into the Picture Today, in successful CPG companies, collaboration between sales and marketing is essential to ensure aligned promotional plans. Transforming — and Re-Transforming — Sales in a Technology-Enabled World You may not have realized it yet, but your company is a technology company — regardless of what you produce. Industry Relations: Bridging the Divide Between Vendor-User Perspectives Misalignment on "what good looks like" is hindering the drive toward greater value for trade promotion activity. Editor's Note: Trading Places Future success at retail will require brands to “unlearn” some traditional TPM practices. State of Transformation: Making the Pivot to Digital State of Transformation: Making the pivot to digital. TPM Report 2017: State of the Industry An overview of trends in trade promotion management in 2017. Effectiveness: Break Down the Silos Consumer goods organizations can no longer be effective operating in strong functional silos. Customer Management Award 2017 Adopting a new pricing platform helped General Mills empower the "everyday users" of the sales force with flexible, account-specific analytics. First Previous 12 13 14 15 16 Next Last
