CGT Research: Shopper Marketing OptimizationThis exclusive research study conducted by CGT and Cierant Corp. examines the critical need for, and the key benefits of, shopper marketing optimization. Sponsored Trade Promotion Management Solutions Guide 2018Experts from nine leading solutions providers discuss key challenges confronting consumer goods companies as they seek to transform their trade promotion practices. Plus, a comparison chart of 22 top TPM and TPO vendors. Beech-Nut Selects New TPO Tool The baby food brand selected T-Pro-Solutions' tool to help strengthen its revenue management capabilities through cross-functional post-event analytics and planning. Readers' Choice Survey 2018: Trade Promotion Management The CGT community’s preferred providers of solutions for trade promotion effectiveness, management and optimization. Join CGT's Data & Analytics Share Group On Jan. 26, CGT's Data & Analytics Share Group will learn about the many benefits of AI. Shouldn't you be learning, too? Bringing Clarity Back into the Picture Today, in successful CPG companies, collaboration between sales and marketing is essential to ensure aligned promotional plans. Transforming — and Re-Transforming — Sales in a Technology-Enabled World You may not have realized it yet, but your company is a technology company — regardless of what you produce. Effectiveness: Break Down the Silos Consumer goods organizations can no longer be effective operating in strong functional silos. Customer Management Award 2017 Adopting a new pricing platform helped General Mills empower the "everyday users" of the sales force with flexible, account-specific analytics. Industry Relations: Bridging the Divide Between Vendor-User Perspectives Misalignment on "what good looks like" is hindering the drive toward greater value for trade promotion activity. First Previous 12 13 14 15 16 Next Last
