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Trade Promotion Management

  • U.S. CG Companies Aid Chinese Earthquake Victims

    After a deadly earthquake hit the Sichuan Province of China on May 12, 2008, many consumer goods companies supported the relief efforts through the Red Cross, which are currently still underway.

  • Marketing in a Web 2.0 World, Part 1

    New media offers both marketing challenges and opportunities. Consumer goods companies are notoriously late adopters, but as successes are increasingly realized, manufacturers are coming around.

  • Mars Texas Plant to Cut Energy Costs

    Candy manufacturer, Mars Snackfood, is now part of an EPA program that turns waste to energy.

  • HP to Acquire EDS for $13.9 Billion

    HP and EDS sign a definitive agreement under which HP will purchase EDS at a price of $25.00 per share, or an enterprise value of approximately $13.9 billion. The deal will better position HP to rival IBM in the global IT outsourcing and business process outsourcing markets. Read on to find out the details of the acquisition, plus find out what industry analysts from AMR Research have to say about it.

  • Nike Designs Chinese Sport Uniforms

    Nike works with Chinese athletes and the Chinese Olympic Committee to create 22 of the 28 sport federation uniforms.

  • SC Johnson Alerts Consumers of Fake Check Scheme

    SC Johnson makes the public aware of a fake fraudulent check scheme, falsely using the company name.

  • Eight O'Clock Coffee Brews Big Forecasting Improvements

    The Eight O'Clock coffee company integrates SmartForecasts within its ERP system using Microsoft's SQL Server database to streamline and increase forecasting performance.

  • i2 Enhances Profitability Management

    i2 Technologies introduces Short Product Lifecycle Management to provide business managers with visibility to product costs throughout the supply chain.
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