Trade Promotion Management

Anheuser-Busch Inc.'s Bud Light remains the official beer of the NHL through the 2010 and 2011 seasons.

Tyson says it will "voluntarily withdraw" ads and labels claiming poultry without antibiotics to avoid misleading consumers.

Speculationwas everywhere about whether or not Belgium brewer InBev will make an offer to buyout St. Louis native Anheuser-Busch. Now the much-anticipated bid is making headlines as Anheuser-Busch confirmed a $46 billion buyout offer by InBev on Wednesday, June 11. Read on to see what the public is saying, from analysts to avid beer-drinkers, about the possible merger.

Several changes are made at Brown-Forman and are announced as part of its long-term succession plan.

Miller Lite announces a fundraiser as part of its summer-long Harley-Davidson 105th anniversary celebration promotion.

After a deadly earthquake hit the Sichuan Province of China on May 12, 2008, many consumer goods companies supported the relief efforts through the Red Cross, which are currently still underway.

New media offers both marketing challenges and opportunities. Consumer goods companies are notoriously late adopters, but as successes are increasingly realized, manufacturers are coming around.

HP and EDS sign a definitive agreement under which HP will purchase EDS at a price of $25.00 per share, or an enterprise value of approximately $13.9 billion. The deal will better position HP to rival IBM in the global IT outsourcing and business process outsourcing markets. Read on to find out the details of the acquisition, plus find out what industry analysts from AMR Research have to say about it.