Trade Promotion Management

DemandTec updates its suite of software services aiming to help its trading partners.

The CGT Supply Chain Share Group, together with IBM, discuss company initiatives on sustainability and traceability.

Nestle completed its sale of 24.8 percent of Alcon's issued and outstanding capital to Novartis on July 7, 2008.

General Mills will leverage DemandTec solutions and services to shape pricing and promotion strategies.

Anheuser-Busch goes to court to fight shareholder lawsuits.

What's changed that would cause a TPM Tipping Point in 2008/2009? The concept of a hosted, subscription based, SaaS model in TPM is now possible and available.

June 17, 2008 - Find out how the trend of rising prices has, and will, affect the consumer goods industry in an unpredictable economy.

June 13, 2008 - The 2008 Consumer Goods Sales and Marketing Summit came to a close Wednesday afternoon, leaving the more than 220 consumer goods executives in attendance with a little more insight into the ever-changing and complex sales and marketing landscape.