Doritos is putting a playful spin on its marketing, bringing consumers into the world of the snack giant’s iconic triangle shaped chip through interactive AR and social media experiences. Get the details.
There are several actions companies can take now to ensure they’re not saddled with a less profitable business as the market moves ahead with digital. Here are three priorities.
The company is launching an AI- and machine learning-driven e-commerce solution that optimizes inventory management to streamline and improve order fulfillment. Get the details.
Colgate-Palmolive is accelerating its digital transformation across the enterprise in part by leveraging the capabilities it’s developed within the growing Hill’s Pet Nutrition business.
Given the current situation, here are some recommendations on what brands can do to take advantage of current shifts in, and future development of, the next generation of manufacturing, distribution, logistics, and CPG industries.
