CGT Online -- October 2007Downstream data is being leveraged by visionary companies outside of the traditional confines of sales and marketing - whether it be point-of-sale data, transactional data or even RFID data and loyalty card data. CGT Online -- September 2007Harnessing New Product Innovation's Power to Build Brands and Drive Organic Growth The State of RFID Compliance still king, but consumer goods firms keep an eye turned toward business benefits Price and Performance The current cost and maturity of RFID technology meets modest user requirements Meeting Expectations Most survey respondents wont see an ROI from RFID in the next 18 month Compliance is King Wal-Mart's mandate is the No. 1 motivator for RFID adoption in consumer goods market Proof of Progress EPCglobal US President Mike Meranda talks about RFID post UHF Gen 2 standard approval One year later It goes without saying that RFID is a big deal at Gillette. Playing Freeze Tag Atlas Cold storage nabs an RFID solution to handle sub-zero conditions Success At the Store Retailers other than Wal-Mart are driving RFID adoption First Previous 125 126 127 Next Last
