Research and Reports

Mapping Your Consumer Data Strategy
A unified consumer data strategy allows businesses to draw together data from multiple sources and manage interactions at every touchpoint. In this exclusive roadmap, find out the key steps to identify where the most valuable consumer data is coming from today – and how to best use it.
Synthesizing Retail Execution Channels to Deliver Seamless Consumer Experiences
Retail execution is a complex machine with many moving parts. In this Q&A, Mat Brogie, CEO of Repsly, outlines some of the biggest challenges facing CGs within retail execution today, and what companies must do to move away from the legacy practices holding them back.
Sponsored

Secrets of REX Excellence From L'Oréal, Unilever, AB InBev, and More

A robust REX framework is essential to drive growth and profits for CG companies today. In this roadmap report, learn how CGs like Unilever and L'Oréal are strengthening their REX frameworks, synergizing competing channels and influences, and ultimately delivering more seamless consumer experiences.
DTC's Shifting Fit in the Consumer Insights Puzzle

To understand how DTC fits into today’s evolving consumer goods landscape, CGT drew together the latest research and perspectives from thought leaders to see where leading-edge brands are placing bets to gather actionable insights and get as close as possible to the needs of consumers.
Sponsored

DTC’s Evolving Role in Building Privacy-Led Consumer Experiences

DTC provides a unique channel for CGs to personalize experiences and gather zero and first-party data without unnerving consumers or running afoul of ever-shifting privacy laws. In this Q&A, Khurram Moiz, principal customer success manager, consumer goods at BlueConic, outlines some of the opportunities provided by direct-to-consumer models.
Sponsored

CPG By 2025: 6 Disruptions Plaguing the Industry

Consumer products companies need cutting-edge tools to stay competitive and keep pace with ever-changing consumer demands. This exclusive e-book examines the CPG industry landscape and pinpoints specific technologies designed to operationalize and standardize service excellence. Here’s a look at five different disruptions — and their solutions.
Building Advanced Analytics into TPx

Trade promotions remain somewhat of a black hole, and CPGs cannot always gauge their effectiveness due to a lack of transparency on their impact on sales and profitability. Learn how TPx has evolved and how CGs can build advanced analytics — and the necessary teams — to maximize their promotions’ effectiveness.
Sponsored

Setting the Stage for Enterprise-wide Data Harmonization

In this conversation with CGT, TELUS' Robert Baldwin outlines some of the evolving trends to watch in TPx, while exploring some of the commonly-held beliefs around analytics, data harmonization, and trade services.
Sponsored

TPx’s Crucial Role in Simplifying User Experience

In this conversation with CGT, Vistex's Joel Cartwright, discusses how CGs are leveraging TPM technologies to match evolving customer expectations and shore up their options when it comes to forecasting demand, optimizing supply chain, and mitigating risk.
Sponsored

CPG Demand Forecasting Resources and Research Hub

In this resources and research hub, discover insights shared by leaders in the CPG space and gain a deeper understanding of the factors needed to drive your organization's demand forecasting transformation success.