Sam's Club Drills into Data with Targeted OffersAs technology continues to drive increased consumer expectations of retailers, Sam’s Club found an opportunity to both satisfy its members and boost revenue by leveraging its unique data capabilities. Johnsonville, Albertsons Offer 'First Brats' of SpringFor bratwurst lovers in certain markets, March can be a confusing month. Coca-Cola Endcaps Bring Shoppers Down Albertsons' Aisles Coca-Cola developed a display for Albertsons Cos. that moved past price promotion to connect with shoppers in an emotional manner through equity colors and key design cues. Sponsored Mobile Shopping at Work This downloadable eBook features a collection of articles and related research on mobile shopping Visionaries 2017 Inspirational executives driving change in their organizations — and beyond. Headache Sufferers Directed to Walgreens The national return to market of Johnson & Johnson’s Tylenol rapid release gels in January represented the brand’s biggest product launch in years. The DTC Dilemma Despite valid reluctance, direct to consumer sales are part of the CPG industry’s future. Brands and Retailers Are Football Teammates Across various product categories and retail channels, account-specific activity rules for football marketing. Who's Who in Supply Chain Recognizing the People Behind the Technologies, Systems and Processes That Make the Consumer Goods Supply Chain Run The View from Wall Street Deutsche Bank’s Bill Schmitz reveals what drives valuation in consumer goods and analyzes the impact of pivotal market trends. First Previous 13 14 15 16 17 Next Last
