Case Studies

In Search of the Endless Aisle
Walmart and Dr Pepper Snapple Group confronted the reality of smartphone-wielding shoppers head on by collaborating on a better product content strategy.
The Right Blend
About 12 years ago, McCormick & Company, Inc. embarked on an initiative to develop close, collaborative relationships with a number of its retailers and national food wholesaler customers. This initiative evolved into its customer collaboration platform, which has allowed McCormick to develop formal vendor managed inventory relationships today, among many other unexpected benefits along its supply chain.

Crayola Dissects the Easter Basket

The typical child’s Easter basket contains more than just chocolate bunnies and marshmallow Peeps, and moms are out shopping for Easter more than just a few days beforehand, according to research conducted in the spring by Crayola, a subsidiary of Hallmark Cards.
General Mills Touts Its Shopper-First Strategy
Building a Platform for Growth

Chris Hobson, vice president, Global Business Technologies at VF Corporation, writes about the companys latest complex technology project Acadia. With more than 30 brands, 63,000 associates, 1,500 retail stores and $12.4 billion in revenue, VF is highly diversified across brands, products, distribution channels and geographies. Here, the company creates one comprehensive technology platform that powers its back-end processes for all eight of its outdoor and action sports brands.
Bear Naked Creates a Custom Experience

When Kellogg Co.s brand, Bear Naked, realized that its Food Forward Millennial consumers were looking beyond the cereal aisle for new food experiences also to explore new and different tastes and flavors the company launched Bear Naked Custom Made Granola.
Research Shows Product Placement, Pricing Key to Sales

Marketers who analyze how supermarket shoppers navigate a category and make the necessary pricing and merchandising changes could see increased conversion rates.
2016 Visionaries: A Digital Leader for the New World

This year's class of Visionaries does not disappoint. Whether focused on supply chain, analytics, sales and marketing, or innovation, the insights these leaders share on the pages to come are invaluable. CGT is proud to present 11 movers and shakers who are making a major impression on the industry, starting with a retail visionary most recently from Walmart.
Clorox’s Kingsford Supports Receipt-Capture Promotions

Clorox Co. created a marketing campaign to drive sales of charcoal grills and, in turn, motivate those new charcoal grill owners to become Kingsford customers.
The Kroger Co. Goes Beyond Brick-and-Mortar

Although brick-and-mortar retail has been the focus of The Kroger Co. from the very beginning, omnichannel strategies are changing the future of how consumers are shopping. Since there is now a greater need for suppliers to collaborate even more closely with their retailer partners, Kroger created Program Mercury to seamlessly blend together the traditional in-store experience with digital, into a truly omnichannel consumer experience.