Corporate Strategy

Acquisition of Marketo's business-to-business marketing platform will help Adobe deliver better customer experiences.

Arnaud Gauthier will be responsible for sales, services and customer success across Europe, the Middle East and Africa.

Merging the retail and e-commerce functions is one way the classic jeans brand is seeking to refit the company for growth.

Investor-backed Hometown Foods now owns the Pillsbury, Funfetti, Hungry Jack, White Lily, Jim Dandy and Martha White baking brands.

The $190 million sale to acquisition-minded Ply Gem lets Andersen focus on its flagship and specialty brands.

A deal for the e-commerce upstart will expand Serta Simmons' direct-to-consumer offerings while also creating operational efficiencies.

CGT 'CMO of the Year' finalist Antonio Lucio is leaving HP, Inc. to join the social media giant.

A quartet of industry professionals — Lee Applbaum of Patron, Antonio Lucio of HP, Scott Parker of Atkins Nutritionals and Justin Woolverton of Halo Top — rounds out this year’s crop of top marketers.