Data & Analytics

Kraft Heinz Sits RGM at the Heart of New Growth Strategy
Kraft Heinz is embarking on a new growth trajectory, focusing on strategic revenue management and brand enhancement to connect more meaningfully with consumers worldwide.
How CPGs Like Kraft Heinz, PepsiCo, Unilever & More Are Shifting Investments to Spur Cautious Consumers
As many companies ramp up product innovation in 2024, some of the largest manufacturers recently detailed what they’re seeing about consumer behavior and how they’re adapting. Here's a snapshot.

General Mills' Big Data Science Bets Pay Off

General Mills' work to strengthen and elevate its digital foundation is already paying off as the company becomes more adept at forming data-based consumer connections and modernizes its supply chain.
Kellanova: Shifting From Pullback to Innovation With 5 Tech Priorities as the Backbone

2023 was a year of pullback, according to Kellanova’s recent call with investors. 2024? An entirely different story: the company has its eyes on tech to support a rush of innovation.
Tractor Supply’s Al Lettera and Glenn Allison to Keynote Analytics Unite

In this keynote presentation, get behind the scenes of Tractor Supply's transformative use of AI-driven analytics and tech.
Ralph Lauren Expands Intelligent Inventory Pilot and Pushes DTC

The company has been experimenting with intelligent inventory technology, having launched an AI-powered pilot in its European and Asian stores this quarter. Get more details.
5 Reasons to Attend Analytics Unite

Step into the future of analytics at our upcoming Analytics Unite event, being held at The Drake Hotel in Chicago from May 1-3.
Kenvue, Tapestry, Estée Lauder, Unilever: Digital Transformations & Restructuring for 2024

Leadership from several key players shared progress statements and new initiatives during recent conversations with investors.
General Mills Testing MillsChat Generative AI Internal Assistant

General Mills is building an internal generative AI app, known as MillsChat, designed to boost innovation and foster collaboration among employees.
The Next Big Thing: Retail Experiences

With consumers’ desires constantly in flux, what trends do retailers and consumer goods manufacturers need to be aware of today? Get a predictive peek at the Next Big Thing in Retail Experiences.