For CPGs, winning at E-commerce means leveraging an autonomous supply chain and execution platform that supports data harmonization, demand prediction, insight generation, improvements to the digital shelf—and more.
We chat with Ash Mehra, most recently CDIO of Packable, and also previously CDIO of North America at Mondelez International, about advancing digital transformation and preparing for future consumer needs.
Dig into the data of the annual “Retail and Consumer Goods Analytics Study” to discover which areas of analytics focus should be prioritized; the steps needed to adopt new technologies and platforms that support these efforts; and, ultimately, how to analyze insights to better inform strategies across the enterprise.
Although teams try to accommodate requests for content personalization, it’s clear that demand is unsustainable. This is where MarTech comes to the rescue. Learn more.
The Heineken Company has taken this to the next level, embarking on a connected ecosystem for data providing easy access to the insights that are allowing the company to innovate with speed and agility. Learn how Heineken’s global initiatives have transformed the company, and how to apply these informative insights to your own business.
