Stoli Group Taps Andreas Sigl For Newly Created CMO Role
The Stoli Group has named Andreas Sigl its new CMO.
The spirits and wine company says Sigl’s main priority will be spearheading its marketing strategy as Stoli refocuses its efforts on building a consumer-centric brand strategy.
Prior to joining Stoli Group, Sigl worked at Philip Morris International, where he held the position of VP of global media and partnerships. Before this, Sigl served as a senior advisor at WPP, where he contributed to future-proofing the brand portfolio of the International Olympic Committee.
With a career spanning over twenty-five years, Sigl has made his name in leading business and digital transformation across various industries, establishing marketing strategies for premium challenger brands, fostering innovation, and crafting strategic blueprints that foster sustainable business growth.
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“As we recommit to brand strategy and execution, Andreas was identified as a natural fit. He brings the insight, skill, and inspiration to lead a consumer-centric marketing strategy,” said Stoli Group CEO Chris Caldwell, expressing confidence that Sigl would help the company “reshape the market landscape” in its quest to “establish Stoli as the acknowledged global leader in exceptional adult beverages.”
Sigl also spent a number of years in the automobile industry – first in digital consumer experience at Audi, then later at Nissan where he spent a decade working on the challenger brand Infiniti.
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