Special Reports

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Special Reports

A collection of special reports from Path to Purchase IQ and its predecessor publications, Consumer Goods Technology & Shopper Marketing.

Trade Promotion Management 2019: New Tech for Old Tricks

While the call for transformation is loud and clear, the process is still going slowly.

Jacque James

Who's Who in Shopper Marketing 2019

Our 11th annual report showcases the brand and retail executives who are leading and advancing the shopper marketing discipline at their companies.

Overhauling trade promotion practices is a prerequisite for CPGs looking to drive more meaningful growth across all commercial spending. Here are eight steps that every company should take.

Christine Nessen of Office Depot

Our seventh annual report recognizes more than 130 brand & retail executives who are making notable contributions in digital marketing.

Jody Kalmbach, one of three 2019 inductees into the Path to Purchase Institute Hall of Fame, is helping to shape the (digital) future at Kroger.

CGT’s 10th annual analytics study again surveyed both consumer goods and retailer executives to uncover a 360-degree view of analytics maturity and data sharing across the industry landscape.

CGT presents a comparison chart of solution providers on the forefront of artificial intelligence and machine learning for the consumer goods industry.

Analytics technologies are advancing at a rapid pace, while a broader range of data sources offer the potential for unprecedented new insights into every aspect of the business — most especially the all-important consumer.

In a fast-evolving, increasingly data-driven marketplace, consumer goods companies and retailers must progress along the maturity curve in traditional analytics practices even as the number of business areas that require analytics expertise continues to explode.

Peter McGuinness, Chief Marketing & Commercial Officer at Chobani, is being inducted into the Path to Purchase Institute Hall of Fame. Here's why.

Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame.

CGT's 16th annual coverage of the largest public consumer goods companies worldwide includes a deep-dive into recent business and IT-related activity at the 10 largest enterprises.

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