Snyder's Unveils New Integrated Marketing Campaign
Snyder’s of Hanover shows consumers how much fun pretzels can be with a new integrated marketing campaign called “Discover our Pretzelbilities.” The campaign communicates a compelling story about the wide range of Snyder’s of Hanover pretzel varieties and the endless ways and occasions consumers can use them.
“We’re inviting consumers to think differently about how they see, serve and enjoy the family of Snyder’s of Hanover pretzels,” says Rod Troni, chief marketing officer, Snyder’s-Lance. “’Discover our Pretzelbilities’ marks a new era for Snyder’s of Hanover and paves the way for continued expansion of innovative snacks for pretzel lovers.”
The goal of the campaign is to effectively bring to life the pioneering spirit of the Snyder’s of Hanover brand by emphasizing the brand’s core equity of highest quality and wholesome goodness, along with the brand’s passion for innovation. Two new products were recently launched, offering even more delicious ways for consumers to “Discover our Pretzelbilities” – Snyder’s of Hanover Pretzel Poppers and Bowties – answering the call for consumers who desire lighter snacking and easy, quick appetizer ideas.
The “Discover our Pretzelbilities” campaign clearly communicates using upbeat music, colors and animation, highlighting the innovative textures, surprising flavors and fun shapes from America’s pretzel bakery. The activation includes a national television launch, digital ads, print ads, point-of-purchase merchandising and a redesign of the brand’s website – all touting the topability, dipability, sharability and snackability of pretzels.
Consumers can discover even more possibilities for pretzels, including recipes and pairing ideas, on the Snyder’s of Hanover Pinterest page. To explore more than three dozen varieties of Snyder’s of Hanover pretzels and other snacks, visit http://www.snydersofhanover.com.
“We’re inviting consumers to think differently about how they see, serve and enjoy the family of Snyder’s of Hanover pretzels,” says Rod Troni, chief marketing officer, Snyder’s-Lance. “’Discover our Pretzelbilities’ marks a new era for Snyder’s of Hanover and paves the way for continued expansion of innovative snacks for pretzel lovers.”
The goal of the campaign is to effectively bring to life the pioneering spirit of the Snyder’s of Hanover brand by emphasizing the brand’s core equity of highest quality and wholesome goodness, along with the brand’s passion for innovation. Two new products were recently launched, offering even more delicious ways for consumers to “Discover our Pretzelbilities” – Snyder’s of Hanover Pretzel Poppers and Bowties – answering the call for consumers who desire lighter snacking and easy, quick appetizer ideas.
The “Discover our Pretzelbilities” campaign clearly communicates using upbeat music, colors and animation, highlighting the innovative textures, surprising flavors and fun shapes from America’s pretzel bakery. The activation includes a national television launch, digital ads, print ads, point-of-purchase merchandising and a redesign of the brand’s website – all touting the topability, dipability, sharability and snackability of pretzels.
Consumers can discover even more possibilities for pretzels, including recipes and pairing ideas, on the Snyder’s of Hanover Pinterest page. To explore more than three dozen varieties of Snyder’s of Hanover pretzels and other snacks, visit http://www.snydersofhanover.com.