Rocky Brands Invests in Supply Chain Alignment
Rocky Brands, a manufacturer of footwear and apparel that includes such brands as Rocky, Durango and The Muck Boot Co., will streamline its planning processes across finance, operations and supply chain.
The company is working with enterprise planning tech company Board to better align supply and demand amid quickly shifting market conditions.
Also: Funko hires supply chain lead amid “shifting dynamics”
Michael Harper, VP of supply chain planning at Rocky Brands, said in a statement that the technology will enable the company to access real-time insights through a centralized platform so it can implement smarter forecasting.
This will accelerate decision-making, allowing Rocky Brands to optimize inventory practices so it can stay ahead of market shifts.
The company is also working with Quisitive to help with system integration and staff training.
CGs Try to Get Ahead in an Uncertain Market
Consumer goods executives are increasingly optimizing their supply chains to introduce capabilities that bolster agility and resilience so they can better navigate a volatile landscape. Today’s environment is plagued by changing consumer preferences, inflation and tariff-related obstacles.
Wells Enterprises, for example, is using a new supply chain approach that can tackle challenges around network complexity, including aligning demand with supply, optimizing production schedules and maintaining inventory accuracy.
It has so far enhanced visibility within its production capacity, allowing a view of up to 16 weeks in advance, significantly improving decision-making and production efficiency.
For Conagra, issues around meeting inventory demand were compounding tariff-related challenges. In response, the company has been investing in modern supply chain facilities and capabilities to expand capacity and streamline efforts via connected shop floor technologies.
Conagra CEO Sean Connolly said during an earnings call that while efforts such as these might be cost-intensive, they result in stronger, more efficient foundations that support long-term growth and ultimately lead to cost savings.
