Retail Execution

In a recent CGT Expert Exchange, we discussed how REX has evolved in recent years and how data and AI are being used by CPGs to integrate real-time signals into their operations.

Learn how teams are using tech to drive execution, support the field, and stay ahead. Get the insights behind retail’s next big shift—straight from the people leading it.

AI can provide real-time insights at scale to address execution challenges from pricing compliance, to on shelf availability, to display execution and new product launches.

As retailers and brands race to connect digital insights with real-world execution, shelf intelligence has emerged as a powerful tool to bridge the gap.

Even the most well-funded, insight-driven product launches can hit a wall once shoppers reach the shelf.

What started as a premium pasta relaunch quickly became a lesson in how real-time data helps brands correct execution, react to trends and avoid costly missteps.

Hershey leans on two approaches to drive growth via promotions. Get the details.

The brands gain increased visibility into inventory performance, providing field teams with real-time data.