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Product Innovation

  • Kellogg Company Snags Kimberly-Clark CMO

    The candidate will join Kellogg's as Chief Growth Officer later this month, bringing a deep knowledge of the business, having worked on the company's account at an ad agency for more than 15 years.
  • L'Oreal Canada Boosts Content Creation with First 'Factory'

    L'Oreal Canada has opened its own Content Factory, a production studio open to all employees who want to create original content for their brands, instantly providing custom material for digital platforms.
  • Marketing on a Shoestring

    The TerraCycle business model was born from the idea that if you could find a way to make high-quality affordable consumer products from waste, you could create a business with two revenue streams. In other words,get paid to collect material, and get paid for the resulting product or recycled commodity you create from that material. With its business model in tact, but no ability to spend money on paid advertising, TerraCycle had to approach marketing in a unique way since the very early days. In this month's cover story, TerraCycle divulges its recipe for marketing success without a budget.
  • 2015 Product Innovation Solutions

    A comprehensive listing of technologysolution providers that help facilitate newproduct development, launch and more.
  • Custom Research: Emerging Markets

    This month, CGT and EdgeVerve examine the consumer goods industry's approach to emerging markets to understand the current status of initiatives and explore approaches to operating models and technology.
  • Walmart Wants to Test Drone Delivery

    Walmart is making moves to test drone delivery. Find out what the mega retailer wants to deliver.
  • Recap: 2015 Consumer Goods Business & Technology Leadership Conference

    Now in its 17th year, executives gathered in Orlando, Fla., to discuss the three pillars of growth: Insights. Innovation. Action. Here are some exclusive pictures and highlights from the live event.
  • Fall 2015 New Tech Showcase

    To help executives stay informed about their opportunity and investment options, CGT invites leading solution providers to showcase new technologies that promise to support strategic business and IT initiatives within consumer goods organizations.

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