Product Innovation

June 13, 2008 - The 2008 Consumer Goods Sales and Marketing Summit came to a close Wednesday afternoon, leaving the more than 220 consumer goods executives in attendance with a little more insight into the ever-changing and complex sales and marketing landscape.

Industry research from an analyst firm evaluates Oracle's latest product designed for consumer goods manufacturers.

New food favorites are added to South Beach Living foods from the Kraft line up.

A new energy drink from Coke Consolidated and Boo Koo Holdings Inc. will initially be available in more than 2,000 convenience stores.

CGT Executive Editor Kara Romanow recently had the opportunity to see P&G CEO Lafley speak about his approach to innovation. Read on to find out about key takeaways from his presentation.

Kraft Foods Inc. reformulates several of its Kool-Aid drinks and launches a new Kool-Aid water beverage to revitalize the brand and bring it more in line with Kraft's nutritional guidelines.

Oracle Corporation makes plans to build a new global information technology center in Utah to support the growth of its customer base.

New media offers both marketing challenges and opportunities. Consumer goods companies are notoriously late adopters, but as successes are increasingly realized, manufacturers are coming around.