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Product Innovation

  • Coke Bottler to Distribute New Energy Drink

    A new energy drink from Coke Consolidated and Boo Koo Holdings Inc. will initially be available in more than 2,000 convenience stores.
  • P&G CEO A.G. Lafley Talks Innovation

    CGT Executive Editor Kara Romanow recently had the opportunity to see P&G CEO Lafley speak about his approach to innovation. Read on to find out about key takeaways from his presentation.
  • Kraft Reformulates Kool-Aid Drinks

    Kraft Foods Inc. reformulates several of its Kool-Aid drinks and launches a new Kool-Aid water beverage to revitalize the brand and bring it more in line with Kraft's nutritional guidelines.
  • Oracle Plans New Global IT Facility

    Oracle Corporation makes plans to build a new global information technology center in Utah to support the growth of its customer base.
  • Marketing in a Web 2.0 World, Part 1

    New media offers both marketing challenges and opportunities. Consumer goods companies are notoriously late adopters, but as successes are increasingly realized, manufacturers are coming around.
  • General Mills Generates Innovation

    By searching around the globe, General Mills formed partnerships that drove breakthrough innovation this year.
  • Mars Texas Plant to Cut Energy Costs

    Candy manufacturer, Mars Snackfood, is now part of an EPA program that turns waste to energy.
  • HP to Acquire EDS for $13.9 Billion

    HP and EDS sign a definitive agreement under which HP will purchase EDS at a price of $25.00 per share, or an enterprise value of approximately $13.9 billion. The deal will better position HP to rival IBM in the global IT outsourcing and business process outsourcing markets. Read on to find out the details of the acquisition, plus find out what industry analysts from AMR Research have to say about it.
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