Product Innovation

Changes to Snapple's formula and packaging come with one goal in mind: deliver the same great product, just make it even better.

Pepsi-Cola North America Beverages complements and reinforces its core soft drink offerings with a hat trick of innovative products.

Companies cannot afford to cut back on innovation, especially in this economy. In fact, bringing new products to market may be the only way to survive and grow. Find out how leading-edge brands, like Reebok, have embraced PLM to drive operational efficiency, enable faster innovation and improve product quality to gain a competitive edge.

What three trends will be important factors in driving the next wave of new products and services? CGT Research Advisory Board member and Innovationedge Founder Cheryl Perkins reveals the answer.

The convenience chain presents its newest brew, BRAZILIAN Bold that aims to offer consumers richer, coffeehouse-type flavor.

Lean times force a re-evaluation of product portfolios and R&D allocations. Daniel Staresinic tells us why efficient and cost-effective innovation is now more important than ever.

The Clorox Company details how it has transformed its product development process to sustain market leadership

Black Diamond Equipment Ltd. boosts its enterprise knowledge management, project management and collaboration functionality to ensure continued innovation and future growth.