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Product Innovation

  • The Top 20 Most Successful New Brands of 2008

    G2, Dunkin' Donuts Coffee and Zyrtec top the list of 2008 winning brands based on total year one dollar sales. Find out which other brands used innovation to beat the new product odds and a recessionary economy.

  • Pepsi Signs ROCKSTAR Deal

    The new agreement is expected to give Pepsi an immediate boost in the fast-growing energy drink category.

  • Campbell's Soup Innovations

    The Campbell Soup Company's wellness advancement includes several innovations planned for the 2010 soup season.

  • Starbucks' Instant Creation

    For more than 20 years, Starbucks has been working on patent pending technology to bring instant coffee to its consumers.

  • CGT Investigates Virtual Product Development Adoption

    New product development may be the only way for companies to survive the economic downturn. New research finds that Virtual Product Development (VPD) can greatly enhance the success of new product launches.

  • Hasbro Adds Texting to Clue

    The new optional text messaging feature transmits game shaping intelligence to Agents Plum, Scarlet, Mustard and the other CLUE characters.

  • Virtual Product Development

    CGT and Dassault Systemes' Enovia group take a closer look at VPD adoption and benefits in the consumer goods industry.

  • P&G Supply Chain Strategist Gives a Lesson in Brand IP

    How does a supply chain strategist think about brand intellectual property? AMR Research recently asked the top supply chain executive at one of the world's most respected brand owners about this topic: Keith Harrison, global product supply officer at Procter & Gamble.

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