Product Innovation

Changes to Snapple's formula and packaging come with one goal in mind: deliver the same great product, just make it even better.

Companies cannot afford to cut back on innovation, especially in this economy. In fact, bringing new products to market may be the only way to survive and grow. Find out how leading-edge brands, like Reebok, have embraced PLM to drive operational efficiency, enable faster innovation and improve product quality to gain a competitive edge.

What three trends will be important factors in driving the next wave of new products and services? CGT Research Advisory Board member and Innovationedge Founder Cheryl Perkins reveals the answer.

The convenience chain presents its newest brew, BRAZILIAN Bold that aims to offer consumers richer, coffeehouse-type flavor.

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

The invention of the snowboard threw the downhill snow sports world onto a whole new ride. But the snowboard hasn't had a significant advance since metal edges some 20 years ago. Founded in 2005, Deuce Snowboards is helping to give snowboarding a new edge.

To reduce costs and speed time-to-market, Procter & Gamble wanted to expand its use of computer simulation in research, design and testing.

What three trends will be important factors in driving the next wave of new products and services?